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To Sell Prospects on Value, Senior Living Operators Must Do Their Sales ‘Homework’

Prospective residents and their families have “already done so much research … and then the boomer wants to control everything,” Mather Senior Vice President of Sales Gale Morgan said during a recent 2022 Senior Housing News Sales Summit panel discussion in Arlington, Virginia. “So, it’s critical that … we have to adjust to quickly identifying … Read More >>>

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Despite Challenges, Most Home-Based Care Companies Are Poised To Grow In 2023

“Home care saw tremendous growth during the pandemic — however, the industry is not immune to the effects of today’s recessionary directions,” Brady Murphy, chief revenue officer at AlayaCare, said in a recent statement. “Results from the HHCN, AlayaCare survey indicate that respondents remain optimistic about 2023. They look for ways to improve margins through … Read More >>>

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Pandemic drives technology uptake in senior living communities

As you may have noticed, the COVID-19 pandemic has led to technology being adopted in the senior living field. In addition, it has sped up the arrival of a variety of new technologies that experts said are here to stay. Innovations in technology have helped long-term care organizations tackle everything from mobility and resident safety … Read More >>>

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Designing for Tomorrow’s Senior Living

Today’s baby boomers are not like their parents and grandparents, and they are not looking for the current model of senior living as they age. They have different values and lifestyles, different financial behaviors, leisure activities and technological interests. Understanding those differences will be critical for creating communities that will best accommodate the needs of … Read More >>>

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HHS has extended the COVID-19 public health emergency (PHC) for the 11th time

The Biden-Harris Administration has extended the COVID-19 public health emergency for the 11th time since the emergency was first declared in January 2020. This 90-day extension was issued by Health and Human Services Secretary Xavier Becerra on Thursday, October 13 and will end on January 11, 2023. Telehealth waivers which have been granted under the … Read More >>>

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Strengthening Infection Control in Nursing Homes

The Government Accountability Office (GAO) has released their recommendations for the Centers for Medicare & Medicaid Services (CMS) to improve infection protection in nursing homes and to better track data. Among the results of their review, the GAO found that most of the key indicators of health for nursing home residents worsened somewhat during the first year … Read More >>>