stressed on laptop

To Sell Prospects on Value, Senior Living Operators Must Do Their Sales ‘Homework’

Prospective residents and their families have “already done so much research … and then the boomer wants to control everything,” Mather Senior Vice President of Sales Gale Morgan said during a recent 2022 Senior Housing News Sales Summit panel discussion in Arlington, Virginia. “So, it’s critical that … we have to adjust to quickly identifying … Read More >>>

using technology

Despite Challenges, Most Home-Based Care Companies Are Poised To Grow In 2023

“Home care saw tremendous growth during the pandemic — however, the industry is not immune to the effects of today’s recessionary directions,” Brady Murphy, chief revenue officer at AlayaCare, said in a recent statement. “Results from the HHCN, AlayaCare survey indicate that respondents remain optimistic about 2023. They look for ways to improve margins through … Read More >>>