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To Sell Prospects on Value, Senior Living Operators Must Do Their Sales ‘Homework’

Assisted Living, CMS, Home Care, Hospice, Nursing Home

Prospective residents and their families have “already done so much research … and then the boomer wants to control everything,” Mather Senior Vice President of Sales Gale Morgan said during a recent 2022 Senior Housing News Sales Summit panel discussion in Arlington, Virginia. “So, it’s critical that … we have to adjust to quickly identifying … Read More >>>

using technology

Despite Challenges, Most Home-Based Care Companies Are Poised To Grow In 2023

Home Care, Home Health, Hospice, Private Duty

“Home care saw tremendous growth during the pandemic — however, the industry is not immune to the effects of today’s recessionary directions,” Brady Murphy, chief revenue officer at AlayaCare, said in a recent statement. “Results from the HHCN, AlayaCare survey indicate that respondents remain optimistic about 2023. They look for ways to improve margins through … Read More >>>