To Sell Prospects on Value, Senior Living Operators Must Do Their Sales ‘Homework’
Prospective residents and their families have “already done so much research … and then the boomer wants to control everything,” Mather Senior Vice President of Sales Gale Morgan said during a recent 2022 Senior Housing News Sales Summit panel discussion in Arlington, Virginia. “So, it’s critical that … we have to adjust to quickly identifying … Read More >>>